Ok Cola was the most unashamed pandering to the Generation X crowd. The advertising was aimed at a demographic that hated being marketed to. The strategy was so simple and devious, don’t promise soda drinkers the world, just give them a soda that tastes OK.
The soda never made it into large circulation and was cancelled after being released in several test markets. OK soda is remembered for its marketing campaign rather than its flavor. Cans were designed by underground comic artists Daniel Clowes and Charles Burns.
The flavor is described as a fruity version of soda, similar to a “suicide” or a mixture of many flavors of fountain soda.
Pepsi’s Josta holds the illustrious title of “World’s First Energy Drink.” Where would the beverage industry be without energy drinks? No Monster? No Jager-bombs?
Come to think of it, the world might be a lot better.
The spicy, fruity drink featured extra caffeine and guarana. Josta hit the market in 1995 and was pulled from it in 1999.
Fans of the soda hit the Internet with www.savejosta.com but to no avail.
Surge is the king of all discontinued sodas. There seems to an entire generation of America’s youth wandering the streets waiting for a 12-pack of the sweet, sweet neon green elixir, so they can go home and play Sega Genesis.
The drink was originally produced in 1996 for the Coca-Cola Company in Norway under the name Urge. Later that year the drink’s name was changed to Surge and marketed in the United States.
The drink was discontinued in 2001 but still remains available in Norway.
Coke’s new citrus drink Vault tastes similar but it is simply not the same.
New York Seltzer was all the rage in the 1980’s and is fondly remembered by those who lived through the era. The small, rounded bottles were featured in many New York pizza joints.
New York Seltzer was heavily flavored carbonated water in flavors such as root beer, vanilla, raspberry, black cherry, lemon lime and orange. The result was a flavored water that only contained 5 calories per serving but still tasted great.
The Internet lit up when the drink appeared briefly in Big Lots! Stores but then mysteriously vanished.
Kick was the Royal Crown Company’s answer to Mountain Dew, Mello Yello and Surge. Similar to these citrus beverages the drink featured an extreme sports marketing scheme. The soda slogan was “The hardcore, psycho, nitro drink in a can!”
Well, no soda can live up to that description but Kick was actually pretty good. It’s citrus flavors were a little more subtle than Surge but a little stronger than Mountain Dew.
The drink was officially offed in 2002 when Cadbury Schweppes acquired RC.
Ah, the original Mr. Pibb, a recent victim of the outdated “extreme-a-fication” of soda names. Do we really need Mr. Pibb to be called Pibb Xtra? Does Mountain Dew really need to be MTN Dew?
Coke introduced the drink in the early 1970’s to compete with Dr. Pepper. If you ask me, nothing can beat a cold Dr. Pepper but Mr. Pibb did a respectable job. That was until the formula and name were changed in 2001.
The new taste included added cinnamon, which is totally fine but is just not the same.
Slice was Pepsi’s replacement from the lemon-lime soda Teem and was introduced in 1984. Coca-Cola’s Sprite was Slice’s direct competition but ad been on the market since the 1960’s.
Slice came in a variety of flavors including fruit punch, grape, peach, pineapple, strawberry and apple. Of course, the original Slice remained unchanged until 1994, when the fruit juice content was reduced.
In 2000, Sierra Mist replaced Slice. Wal-Mart stores also obtained an exclusive deal with Pepsi allowing them a Slice ONE line of diet sodas.
Shasta released a series of four Super Mario Bros. themed soda including Mario Punch, Luigi Berry, Toadstool Cherry (why not Princess Peach?) and Yoshi Apple.
The soda was edible but not great, but come on it’s Super Mario Bros!
Rondo was a citrus soda that was a big hit in the 1970’s and early 1980’s. The drink was supposedly “blended from fine essences” and featured an unusually low amount of carbonation.
The drink was most known for its slogan “Rondo – The Thirst Crusher” and its commercials that featured various manly men crushing a Rondo can.
The drink was famously spoofed in the 2006 film Idiocracy with the fictional soda “Brawndo – The Thirst Mutilator.”
Time to BRING BACK BRAWNDO!!!